Are you wondering why Twitch is essential for your business? The most straightforward answer to this is: Twitch has followers that can make all the difference. Yes, Twitch is a great space to find followers for your enterprise, mainly because, like Instagram, it is a hub for influencer marketing.

Did that confuse you? Let’s explain. Twitch has initially been a platform used by gamers. It is one of the largest video gaming communities in the virtual world. The audience for video streams here is enormous. To gain followers on Twitch, all one needs is to make engaging videos that the viewers can connect with. This market space hence works well for anyone who can create convincing and crowd-pulling videos. Because of this, today, Twitch is one of the most popular go-to places for content creators to go live and reach out to a vast audience base. It does not matter if you are selling a workout routine or a new widget. If your target audience is Gen Z, you will likely find yourself the most suitable followers and endorsers in the Twitch community.

To sum it up, Twitch matters to you as a marketer because:

  • Depending on how you strategize your presence on Twitch, you have the potential to create an extensive audience outreach for your business with less monetary investments than on competitor platforms. Furthermore, having a large Twitch followers base helps your channel grow and increases its ranking in searches.

So now that you know why Twitch is a promising platform for you as a marketer, it is time to consider how do you create a presence for yourself on Twitch? After all, even though the potential for growing your followers on this streaming platform is immense, it is not completely devoid of competition. As a new user, you would still have to work hard to make yourself visible on the platform. As a person with an established base, you would still need to keep working on your online marketing goals and plans to sustain your existing audience’s engagement as well as to attract potential followers.

Here are 7 tips on how to make yourself stand out as a marketer and attract an organic follower count on Twitch:

Keep Your Goals Concrete — It is not enough to aim for growth in your followers. Think of how many more people you desire to have by the end of this month or next. As a marketer, you are not streaming as a hobby. Treat streaming as you would any other serious aspect of your business and set goals for it. Here is how you can go about it:

  • Spell your goals out in a measurable format and set dates/timelines for achieving the same. This does not always have to be in terms of follower count. If you are aiming to tie up with other Twitch users or influencers, set time lines for finalizing contracts. Suppose you are organizing your email lists and simultaneous streaming outlets — set timelines for that.

Learn from What Works for Others — Just as what works for achieving one target may not work for achieving another, what works for one live-streamer may not work for another. Observe other live streamers in your field.

  • Pay Close Attention to How Failure has Been Handled: As a marketer, pay careful attention to why and how failures have happened. No one wants to fail, yet many do. To avoid making the same kind of mistakes, you must study common reasons why many cannot build a presence on Twitch despite their best intentions.

Plan Your Twitch Layout Wisely — A first look at your stream can make all the difference. Invest some time to study what works best for you and design your layout accordingly. A-well-thought-out structure tells your viewers you are serious about your content and will likely make them more open to your stream. If you are not very sure of designing your interface, consider getting it professionally done, although several free apps for the purpose are also available online. Ensure that your layout has:

  • A webcam;

Cross-Promote Your Twitch Streaming — There is nothing like the power of cross-platform posting to strengthen your audience reach.

  • Promote your Twitch live-streaming schedule on your social media handles. This will draw audiences who are not otherwise on Twitch to check your content out.
  1. Streaming schedule;
  • Simulcast your stream on other sites like Mixer or YouTube to reach a wider viewership.

Strategically Organize your Stream Timings — You must be prepared to invest your time on Twitch. Marketers with a strong follower count have achieved their present ACV by setting up broadcasts that span several hours a day. This will help viewers discover you as well as push you up in the search rankings of the platform. The longer you stream, the faster you are likely to build your presence. Many Twitch users fill their live streaming time by setting up a countdown to the actual activity of the stream. This “Standing By” mode, on average, is kept open for about half an hour prior to the actual streaming. The countdown is used to build anticipation as well as to buy time for casual surfers to find your stream. Many live-stream setting up their things for the stream as part of their strategy to build audience curiosity and generate user engagement in terms of chats and

Ace Your Responding Time — Since the majority of the Twitch community are gamers, most have a tendency to engage in chats while streaming. The audience most attracted to your content may also have a tendency to use lingo you may not be familiar with. However, being quick to respond and in an amicable manner is the key to building sustained engagement. Research the trending chatting languages and channels of popular communication to become familiar with this aspect if you are not very familiar with the gaming environment.

You can also use this familiarity with the gaming environment to create content that speaks to your viewer’s interests while still staying on-brand.

Remember that though primarily a gaming platform, the reach of Twitch has expanded both demographically and genre-wise. There are plenty of channels and viewers on the platform who may not be comfortable with the gaming jargon or communication styles. Observe your audience to strike a balance. Going live allows you to improvise and change your presentation style based on your live viewers and comment generation in the chat. You must learn to adapt and respond to it in time. If you hire influencers, you must work with someone adept at this skill. Use the engagement on your live-streamed content as a guide for your future content creation. Let your audience lead you without causing you to go off your intended track completely. A good marketer will find ways to strike the right balance without losing out on the audience.

Attend Events and Meet-ups — Nothing beats in-person marketing opportunities. While prompt and genuine interaction during live streaming enables you to build a loyal fanbase, you must make most of the options that allow you to engage with your audience in person as well. Attend conventions and other events that let you meet your followers and peer. Use these meet up to learn from fellow streamers and to build connections. You can use these events to find influencers, sponsors, leads, and even financial collaborators. These events can give you the exposure you need to have honest conversations and create brand awareness in the process.


With the above pointers, you will indeed create an impactful presence on Twitch as a marketer. Plan your activities carefully, and soon you will be able to get leads and generate sales via Twitch. So do not hesitate about using this online platform as a part of your marketing. Let it become another means of creating brand awareness as well as earning for your business.



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